/* string&&loop (pronounced "string AND loop") is the worlds first line of generatively designed knit socks, developed by artist Cody Ben Lewis as a platform for exploring experimental fashion concepts.
The brand originally began as a design thesis at Boston University in the spring of 2016, and has since been expanded through a series of successful Kickstarters and community events. string&&loop still lives in the heart of the city, and in most cases, your socks will be shipped by Cody directly from the downtown post office. They know him there.
Frustrated with a lack of creativity within the hosiery industry, string&&loop aims to create genuinely fun, innovative, and intellectually driven products by knitting the beauty of physical craft with the power of technology.
Computers offer the ability to process logic and produce complex patterns at speeds that humans could never keep up with. However, the screens we use to display this kind of art are often incapable of commanding the same artistic value that exists within physical forms, such as woven textiles and knitted canvases. By leveraging the strengths of these separate technologies within a single product, they elevate each other to form perfect pair (of socks).
Using Processing, string&&loop's traditionally inspired patterns are generated following a sequence of specialized algorithms that incorporate randomized variables. Though only one pattern can be manufactured at a time in bulk, the underlying process allows every frame, and therefore every edition, to be completely unique.
As a result, we continuously limit the quantity of socks we produce per design and frequently retire patterns to focus on newer systems and variations. Our goal is to share the breadth and potential application of generative art and creative coding with the wider world. This means we have to set restrictions in order to cover as much creative territory as possible.
Product > Profit;
From head to toe, string&&loop was created with the idea that there are better, if not at least different ways to run a fashion brand. As part of that mission our products are proudly made in U.S.A using domestically sourced materials.
The socks themselves are knit and finished around Greensboro, North Carolina, a lasting stronghold for American textile manufacturing. Our combed cotton is also predominantly grown and dyed in the state, and the elastic, nylon, and lycras we use are all processed there as well.
However, our packaging is all printed, cut, and applied in by hand in Boston by Cody.
By partnering with the right people and continuing to make ethical choices regarding sourcing, we've not only been able to produce one of the most conceptually interesting fashion brands on the internet, but also one of the most comfortable ones. We stand by our quality, integrity, and transparency.
In addition to the support of its Kickstarter backers and friends, string&&loop would not exist without the work of The Processing Foundation. Their programs are open source, and their work is deeply respected and appreciated. Please consider donating to them to help further advance the role of programming within the visual arts.